HelloFresh FanBox
what we did
Tasked with creating a standout match day experience that brought HelloFresh’s brand to life in a bold, unexpected way, Ballyhoo delivered the ultimate fan-first activation at Eden Park. The HelloFresh Fan Box combined the excitement of live rugby with the comfort of home-style hospitality - showcasing upcoming HelloFresh recipes in an elevated, retro-inspired setting. Every detail was carefully considered - from the playful uniforms and on-brand interior styling, to seamless guest hosting and real-time content integration. The result? A fresh take on fan engagement that not only turned heads in the stadium but sparked conversation well beyond it.
services used
Event Management
Custom Build
Activation Staff
Partnership Management
Stakeholder Management
Risk & Safety Management
Custom Design
On-the-Day Event Support
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What we do
some noise we’ve made recently
From large-scale global product launches, to travelling taverns for social good, we’ve done it all.
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