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what we did
At Laneways and Electric Avenue, Ballyhoo brought Mitre 10 to life through the Wonder Walk - a bold festival activation designed to surprise and immerse. Guests moved through playful spaces, from a furry tunnel of dog beds to a neon jungle and oversized garden, ending at a handcrafted swing photo moment. By transforming everyday materials into imaginative experiences, the Wonder Walk repositioned Mitre 10 as a brand that inspires creativity at scale, leaving a lasting impression on festivalgoers.
services used
Event Management
Custom Build & Styling
Activation Staff
Partnership Management
Risk & Safety Management
Custom Design & Printing
On-the-Day Event Staffing & Management
Supplier Coordination
Collateral & Merch Production
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What we do
some noise we’ve made recently
From large-scale global product launches, to travelling taverns for social good, we’ve done it all.
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